How to plant 700 trees
Timeline: Feb 2018 – Apr 2018 (2 mo.)
Role: Designer, Main manufacturing tech, President of Help Earth
Instructor: David Moris
Designed for a fund raising sale by Help Earth, a high school environmental club, the ceramic collection are objects that both financially and methodologically defend the mission of planting trees and environmental awareness.
Context
Having the goal of donating club sale revenue to The Canopy Project, an on going global forestation project by EarthDay.org, Help Earth needed products that
1. Are cost effective
2. Raise environmental awareness
3. Reach the goal in a sincere way so the concept and process is not hypocritical
After discussion, Help Earth decided on making 3D printed ceramic pieces as the products for the sale, as the process is rapid, consistent, and with school equipment, production was financially and environmentally responsible.
Visual Language
To emotionally and visually advocate for environmental awareness, I created a untouched nature themed visual language. This is to remind users while they look at the ceramic pieces, of where the root of the beauty is from.
Ideation + Digital Modeling
Derived from the mood board, the designs each embody different elements from the reference images that stood out to me the most. From the seamless loft between terrain and trees, fragmented glacier, to gigantic rocks in the dessert, I tried to translate them with shapes and glazing and firing techniques.
Final Products + Result
After two successful sales, and selling over 100 pieces, Help Earth managed to plant 700 trees around the world with the amount of funds raised. Customers report to be happily using the ceramic pieces even until today.